DISQUS

Bloggers Blog: Retailers Monitoring Bloggers and Microblogs

  • CT Moore · 1 year ago
    This is precisely the kind of approach to blog seeding that we advise our merchant-partners to do. I think, however, a lot of retailers just don't get it. With marketing staff who are from a FMCG world, anything that doesn't directly lead to a measurable sale (e.g. coupon, CPA ad, etc.) they are just not willing to entertain because they can't measure ROI.

    What did this really cost Garmin, however?
    Google Alert: $0
    Communications Personnel: Annual Salary (doing other things anyway)
    A single Garmin unit: cost

    The Google juice from Brogan's blog post alone would be worth that, but I would be very surprised if 10 of Brogan's readers/followers didn't end up buying a Garmin.
  • myCutegalaxy · 1 year ago
    Thats sure a very sweet way to get traffic from twittering!
  • Patrick · 1 year ago
    So Nice