Bloggers Blog: Retailers Monitoring Bloggers and Microblogs
CT Moore
· 1 year ago
This is precisely the kind of approach to blog seeding that we advise our merchant-partners to do. I think, however, a lot of retailers just don't get it. With marketing staff who are from a FMCG world, anything that doesn't directly lead to a measurable sale (e.g. coupon, CPA ad, etc.) they are just not willing to entertain because they can't measure ROI.
What did this really cost Garmin, however? Google Alert: $0 Communications Personnel: Annual Salary (doing other things anyway) A single Garmin unit: cost
The Google juice from Brogan's blog post alone would be worth that, but I would be very surprised if 10 of Brogan's readers/followers didn't end up buying a Garmin.
myCutegalaxy
· 1 year ago
Thats sure a very sweet way to get traffic from twittering!
All Comments
What did this really cost Garmin, however?
Google Alert: $0
Communications Personnel: Annual Salary (doing other things anyway)
A single Garmin unit: cost
The Google juice from Brogan's blog post alone would be worth that, but I would be very surprised if 10 of Brogan's readers/followers didn't end up buying a Garmin.